About Us

Welcome to Lifted Label: Ignite Your Passion, Pursue Your Purpose, Embrace Every Challenge

Empowering Your Journey:

Igniting Desire, Fostering Dedication, Embracing Discipline.

Lifted Label is more than just a brand; it's a movement towards personal growth and self-improvement. Our mission is to empower individuals, whether they're entrepreneurs, athletes, or fitness enthusiasts, to unlock their full potential and progress towards their goals every single day. 

Through our innovative products and inspirational messaging, we strive to foster confidence and self-assurance in everyone who joins the Lifted Label community.

pursuit of joy

Lifted Label blends business with a passion for life, focusing on happiness through exceptional products and meaningful connections.

our ethical sourcing

We require suppliers to follow the Lifted Label Code of Ethics, prioritizing ethical labor, safety, and environmental care.

impact through sustainability

Inspired by California lifestyle, we're committed to a healthier planet with our sustainability efforts in governance, products, and community engagement.

reaffirming our commitment

Our drive for a sustainable future is reflected in our innovative practices, aimed at making a positive, lasting impact.

Our Mindset & Mantra

At Lifted Label, we live by the mantra of "Stronger Every Day." This philosophy encourages embracing a mindset of growth and continuous improvement in all aspects of life. 

Whether you're pushing your limits in the gym or striving for excellence in your career, our products and brand ethos are designed to support you on your journey. 

We believe that by embodying the principles of desire, dedication, and discipline, you can overcome any obstacle and emerge stronger than ever before.

Title

Elevating Your Experience

Inspiration Behind the Brand

The inspiration behind Lifted Label stems from Nick Grissom's own journey of personal growth and self-discovery. As an avid fitness enthusiast and entrepreneur, Nick understands the importance of motivation, perseverance, and discipline in achieving success. It's this ethos that drives everything we do at Lifted Label – from our product designs to our customer interactions.

Our Commitment to You

As a utility sport and lifestyle brand, we're committed to providing top-quality products that not only meet but exceed your expectations. From our sustainable manufacturing practices to our innovative designs and high-performance materials, we prioritize your satisfaction and success every step of the way. 

Whether you're wearing our apparel during an intense workout or incorporating our lifestyle products into your daily routine, we're dedicated to being a reliable companion on your journey of self-improvement.

Join The Movement

Join us in embracing the spirit of "Stronger Every Day" and fueling your drive to conquer new challenges, surpass your limits, and become the best version of yourself. 

Explore our range of products and become part of the Lifted Label community today. Together, we'll inspire each other, support each other, and achieve greatness together.

Our Vision for the Future

Inspiring Tomorrow's Leaders

At Lifted Label, we're not just focused on the present - we're also dedicated to shaping the future of sportswear and lifestyle brands. Our vision extends beyond providing exceptional products; we aspire to inspire the next generation of leaders, innovators, and change-makers.
 

As we look ahead, we envision a world where empowerment, sustainability, and personal growth are at the forefront of every endeavor. Through our commitment to excellence and our unwavering belief in the potential of every individual, we aim to create a legacy that transcends generations.
 

Join us as we pave the way for a brighter tomorrow, where passion, perseverance, and progress go hand in hand. Together, let's continue to lift each other higher and forge a path toward a better, stronger future.

Our Core Values

Our values define who we are. Without them, nothing else matters.


Stay Real.

We lead with authenticity—approachable, humble, and grounded. No ego, no noise. Just real people committed to real growth.


Care Deeply.

We show up for our community, our team, and the world around us. We put effort into the details, effort into the mission, and effort into making a positive impact.


Do What’s Right.

Integrity comes first. We keep our word, own our actions, and move with honesty—always.


Keep the Lifted Mindset.

Lifted Label was built from grit, creativity, and relentless drive. We stay hungry, stay adaptable, and stay committed to raising the bar.


Family Over Everything.

We support our people—unconditionally. When one of us grows, we all do.

A Message from the Founder, Nick Grissom

Lifted Label Community,

As the founder of Lifted Label, I am incredibly grateful for the opportunity to connect with you and share our brand's journey. From its inception, Lifted Label has been more than just a business venture for me; it's a passion project driven by a deep-seated belief in the power of motivation, perseverance, and personal growth.

I founded Lifted Label with a simple yet profound mission: to empower individuals like you to become stronger every day. Whether you're an athlete pushing your limits in the gym or an entrepreneur striving for success in your business, I want Lifted Label to be more than just a brand – I want it to be a source of inspiration, motivation, and support on your journey.

 

Our commitment to excellence extends beyond the products we create; it's ingrained in everything we do, from our sustainable manufacturing practices to our dedication to customer satisfaction. 

At Lifted Label, we believe in the power of community, and I am honored to lead a team that shares this vision of empowering individuals to reach their full potential.

 

As we continue to grow and evolve, I am excited about the possibilities that lie ahead. Together, let's embrace the spirit of "Stronger Every Day" and work towards a future where passion, perseverance, and progress are celebrated. 

Thank you for being part of the Lifted Label community – I look forward to sharing this journey with you.

With Gratitude,

Nick Grissom / CEO, Lifted Label